If you’ve been in the baby formula aisle lately, you might have noticed something new—European brands like HiPP, Holle, and Kendamil are popping up more and more. A few years ago, most parents in the U.S. had never even heard of them. But after the 2022 formula shortage, many families started looking overseas for safe and reliable options, and that interest hasn’t gone away.
So, what makes European formulas so appealing? And how do
they compare with the trusted U.S. brands we’ve had for decades? Let’s take a
closer look.
Why Parents Are Curious About European Formula
The formula shortage in 2022 was scary for many parents.
Shelves were empty, recalls were in the news, and families had to scramble for
alternatives. During that time, some parents turned to European formulas and
liked what they found—organic labels, simple ingredients, and a reputation for
high standards.
Today, those same formulas are easier to buy online and
through U.S. distributors. They can cost more and sometimes take longer to
arrive, but many parents feel the trade-off is worth it.
The Main Differences Between European and U.S. Formulas
Both U.S. and European formulas are safe and give babies the
nutrition they need. The differences come down to rules and how the products
are made:
- Sugar and Carbs: European rules don’t allow corn syrup in
regular infant formulas. Lactose, the natural sugar in milk, has to make up at
least 30% of the carbs. Parents like this because it’s closer to breastmilk.
- DHA for Brain Health: The EU requires DHA (an omega-3 fat)
in all formulas. The U.S. doesn’t, but most American brands still add
it—sometimes in smaller amounts.
- Stage-Based Options: European formulas often come in
“stages” (newborn, 6 months+, toddler). U.S. formulas usually cover a wider age
range in one product.
- Gentle Formulas: In the U.S., “sensitive” formulas often
use corn syrup to make them easier to digest. European gentle formulas usually
keep lactose as the carb but use proteins that are partly broken down.
Labels and Transparency
One thing parents often notice is the labels. European
formulas usually highlight organic farming and where the milk comes from. U.S.
organic formulas like Earth’s Best and Similac Organic are also transparent,
but sometimes with less detail about farming practices.
Extra Benefits Some Parents Like
- Prebiotics and probiotics: Common in European formulas to
help with digestion and gut health. Some U.S. formulas now include these too.
- Eco-friendly focus: European brands often promote
sustainable farming and packaging. U.S. companies are moving in this direction
as well.
Things to Consider Before Choosing European Formula
- Price: Usually higher than U.S. formulas.
- Availability: Better now than before, but online orders
can still take time.
- Recalls: U.S. recalls are clearly announced by the FDA. If
you buy imported formulas from unofficial sellers, you might not hear about
recalls as quickly.
The Bottom Line
European formulas have gained popularity in America because
parents want clean ingredients, organic options, and clear labeling. But U.S.
formulas are also safe, carefully regulated, and provide complete nutrition for
babies.
In the end, there’s no “better” or “worse”—just what feels
right for your baby and your family. Some parents value organic farming and
European standards, while others prefer the peace of mind and availability of
U.S. brands. Both choices can support healthy growth and development.
👉 If you’re thinking about switching or trying
something new, talk with your pediatrician first. Every baby is different, and
what works well for one may not be the best for another.
